4♦ALS Hits a Homer on July 4

by ALSN Staff on Mon, 2009-06-01 14:36

This Independence Day, on the 70th anniversary of Gehrig’s farewell speech, Major League Baseball will conduct activities throughout the country to honor Gehrig’s memory and raise funds to support ALS research.

On July 4, MLB teams will wear 4♦ALS patches on their uniforms, and home teams will host on-field readings of Gehrig’s farewell speech during the seventh inning. Other MLB fundraising activities include raffling off luxury suites at the MLB home games, various in-stadium promotions and an online auction to be conducted after July 4, at mlb.com. Items to be auctioned off include first bases from each home game, in recognition of Gehrig’s position as first baseman.

The 4♦ALS effort will benefit four organizations: MDA’s Augie’s Quest, the ALS Therapy Development Institute (ALS TDI), the ALS Association and Project A.L.S.

“Major League Baseball is making a huge difference in the fight against Lou Gehrig’s disease through this July 4 effort,” said Augie Nieto, 51, MDA ALS Division co-chairman, and founder and chief inspiration officer for MDA’s Augie’s Quest. (Nieto received an ALS diagnosis in 2005.)

“Both in terms of public awareness and fundraising, the MLB contribution is significant and will have a profound impact on the spirits of people living with this devastating disease.”

To learn more about the 4♦ALS event, go to Augie's Quest.

ALSN Staff
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